Tweeting on Twitter.com is form of online communication where you update your status in 140 characters or less and follow people. Now that seems simple but it’s intricate, not difficult, just intricate. At first I couldn’t understand how keeping my status updated on Twitter was any different from keep my status updated on Facebook. So why have two separate accounts? Well after “twittering” around for roughly a week, I can tell you, Tweeters are networking more and talking less about relationship statuses. Although the occasional broken heart has come up on my Tweeter feed it's just not the same atmosphere. It’s like going to an after work bar on Wall Street, verses Wings and Things to watch the game; same crowd possibly, different motives. I’m not knocking Facebook, I’m simply using it for comparison. Its program has a similar function, yet it’s used in a very different way.

Twitter is unique in that you can follow people, and they don’t have to follow you. Oh how I wish I had this option, with regards to other online programs, but I digress. Aside from creating playful acronyms, through Twitter I have tapped right into Corporate America. Job opportunities, internships and employment information sit waiting for me to take a tweet. I’m mingling with professionals in the HR field, and I’m getting my name out there, which has all happened over the course of this week. So I love twitter… plus you can Google me now and something other than the review that I did on Amazon.com comes up.

“Coming up in 2009: A move to more authentic communications” by Sydney Ayers, APR was published in the Public Relations periodical “TACTICS”.

Ayer discusses “The ever-changing digital universe”, and “The move to create more authentic, genuine communications…”

I chose this article because of the ironic situation it put me in, by simply commenting on the article itself, and posting it to my blog. In essence this reply proves Ayers’ point; anyone with a laptop and internet access can saturate the web with any “facts” they like. Posting releases and news on the internet is now one of the fastest methods used in Public Relations and Journalism. Whether the articles, stories, or just plan gossip are true or un-true, the damage has already been done, once they're in cyberspace.

I agree there needs be a way to make communications more authentic. Sometimes Wiki’s don’t have all the correct answers, but we trust them because, well if you cant trust a Wiki, then you'd have to site your information the old-fashion way, with reliable sources . There should be some differentiation between whats fiction and what is not; even organic produce comes with a stamp.

Therefore, on this topic I will have to agree with to Ayers, sticking to reliable brands will be the first start. However, I hope its the first steps of many towards more authentic communication.