The Giving Tree: Public Relations in Action

With so many different forms of public relations, it’s hard to describe what a PR practitioner does in a sentence. Between crisis management, event planning and press releases it’s hard to see how this all ties together as Public Relations, but it does.

This semester I planned the Giving Tree Award ceremony, which is sponsored by Georgia College & State Universities Give Center. The Giving Tree award is presented on Earth Day an individual on that has left an impact on the campus. The Give Center plants a tree dedicated to this person, which is a huge legacy to leave on a campus, or as Kendall Stiles “Give Center Director, calls it “The GCSU Lifetime achievement award”.

The following video is the grand finale of PR in action, after all of the crisis management, event planning and press releases.


Georgia College & State University let the Thunder Roll

The 11th Annual GCSU Athletic Auction planned by none other than my PR Administration class, took place April 11th, 2009. At first the auction seemed like the project that I would love to hate the entire semester, but to my surprise turned into the project I looked forward to working on with my class every Wednesday afternoon.
In December PR Admin prepared for the pitches that would blossom into the Athletic Auction theme come game day. Just the creativity of the class collectively made it almost impossible to select one groups pitch, so the powers that be pulled the best from every presentation, the Account Executives were selected and the work started.
With all of my classmates the working the assignments flew by and so time because the Auction had arrived much sooner than my mental calendar estimated. During the actual event, I worked with the photographer, making people smile, and encouraged everyone to take pictures, which was great because it fit my personality. For the second half of the event I served as a runner for the Auctioneer. What I learned most during the Auction and its planning phases is that sometimes the original vision will change and that’s okay. As long as the client is happy, you may just have to tweak a couple of your own ideas because after all it is the clients event, and sometimes I have a hard time separating my ideas from that fact.
In the end, the auction was a complete success, with an estimated (don’t quote me) $40,000 raised. I really do feel that his team is just a good fit, everyone has such diverse talents that we all contribute and are willing to go the extra mile, and it shows. PR Admin should start an event planning company together because I would work/for with any of these dolls/guy any day.