“Coming up in 2009: A move to more authentic communications” by Sydney Ayers, APR was published in the Public Relations periodical “TACTICS”.
Ayer discusses “The ever-changing digital universe”, and “The move to create more authentic, genuine communications…”
I chose this article because of the ironic situation it put me in, by simply commenting on the article itself, and posting it to my blog. In essence this reply proves Ayers’ point; anyone with a laptop and internet access can saturate the web with any “facts” they like. Posting releases and news on the internet is now one of the fastest methods used in Public Relations and Journalism. Whether the articles, stories, or just plan gossip are true or un-true, the damage has already been done, once they're in cyberspace.
I agree there needs be a way to make communications more authentic. Sometimes Wiki’s don’t have all the correct answers, but we trust them because, well if you cant trust a Wiki, then you'd have to site your information the old-fashion way, with reliable sources . There should be some differentiation between whats fiction and what is not; even organic produce comes with a stamp.
Ayer discusses “The ever-changing digital universe”, and “The move to create more authentic, genuine communications…”
I chose this article because of the ironic situation it put me in, by simply commenting on the article itself, and posting it to my blog. In essence this reply proves Ayers’ point; anyone with a laptop and internet access can saturate the web with any “facts” they like. Posting releases and news on the internet is now one of the fastest methods used in Public Relations and Journalism. Whether the articles, stories, or just plan gossip are true or un-true, the damage has already been done, once they're in cyberspace.
I agree there needs be a way to make communications more authentic. Sometimes Wiki’s don’t have all the correct answers, but we trust them because, well if you cant trust a Wiki, then you'd have to site your information the old-fashion way, with reliable sources . There should be some differentiation between whats fiction and what is not; even organic produce comes with a stamp.
Therefore, on this topic I will have to agree with to Ayers, sticking to reliable brands will be the first start. However, I hope its the first steps of many towards more authentic communication.
2 comments:
If we depended on Wikis for all our answers, we'd be doomed! But what does authentic actually mean in the digital age? We are taught that AP credits are the only "creditable" news to follow. But what happens when they're wrong? Do they lose their authenticity? Perhaps I'm reading too much into it. :)
I don’t think you are, maybe everyone else isn’t reading enough into it. When the AP credits are wrong, we accept the correction byline the following morning, and it’s compromising the profession. Maybe we can create the congress of journalism with a system of checks and balances?
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