The Giving Tree: Public Relations in Action

With so many different forms of public relations, it’s hard to describe what a PR practitioner does in a sentence. Between crisis management, event planning and press releases it’s hard to see how this all ties together as Public Relations, but it does.

This semester I planned the Giving Tree Award ceremony, which is sponsored by Georgia College & State Universities Give Center. The Giving Tree award is presented on Earth Day an individual on that has left an impact on the campus. The Give Center plants a tree dedicated to this person, which is a huge legacy to leave on a campus, or as Kendall Stiles “Give Center Director, calls it “The GCSU Lifetime achievement award”.

The following video is the grand finale of PR in action, after all of the crisis management, event planning and press releases.


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