The comeback of prime time TV drama series’ “90210”and “Melrose Place”, paired with the Public Relation Student Society of America (PRSSA) gave way to the idea that allowed our Senior PR Campaigns class a unique opportunity. Design a campaign using your Public Relation skills to promote the comeback of two of TVs nationally recognized shows “90210”and “Melrose Place”.

With a unique group we went to work looking for an idea that would tie the two shows together, as well as the campaign to the campus. “What’s your Scandal?” a murder mystery dinner was our angle, to which each group member’s contribution was essential.

The script for the mystery was written to mirror the shows we promoted and the main characters were derived from the actual shows characters. On the day of the event, every guest was given a confidential packet that included their characters profile and a personality description among other essentials. Between dinner courses the guest were given clues to help the audience unveil the plot. By the end of the night everyone was completely involved in the story line, while connecting and learning about the “90210”and “Melrose Place” characters. As an incentive the person to correctly identify the killer, the weapon, and the motive won a gift card to a popular coffee house in town.

Over all, the campaign by our measure of success went off without a hitch. This opportunity was unique and gave me a direct look at the budgeting, crisis management and organization skills associated with executing such a campaign.

… And now we wait to see what the CW thinks of our results!!