Balancing school, work and play.
Buy a planner and use it. In the PR World things happen fast, keeping tracks of dates and deadlines will pay off in the end.

Network, Network, Network!
This term is tossed around so much that it may be the “cliché” that many overlook. However its importance is invaluable. Maintaining strong connects have helped me consistently with references to space reservations. Keep you friends close and your business associates closer.

Social Media is no longer a trend it sets the bar.
Your Facebook, Twitter, LinkedIn, Flicker, Blog and every other online subscription is now your professional or unprofessional connection to endless possibilities. Social media outlets are used by businesses, potential employers and cyber networkers. Using them wisely can open doors, but ignoring their global presence can leave you in the 20th century.

Proof Reading
Definitely not my strong suit, but in the land of publication and especially print creditability is earned not given. If people can not trust what you write it’s not worth the LCD screen its viewed on.

Plan to Fail
Most plans do not go as planned. It is your job as public relations professionals to foresee these mini crises. If you have backup plan it will save you time and stress WHEN things go differently than plan. Super efficient PR practitioners will typically have a Plan A, Plan B and Plan C.

Save your biggest accomplishments and achievements.
A portfolio is a nice collection of your best work. Don’t ever throw anything away because one day it will come in handy.

To become the cream of the crop you must execute.
If you’ve ever heard the phrase, “you’re only as good as your last sale” it’s probably because the world plays by this unwritten rule. You need to produce, every time period. Every client is different and last weeks accomplishments will not carry you into the next week.

If you make a commitment stick to it.
This is one lesson learned the hard way. It is such a let down to yourself and others, when you make commitments and do not follow through. No one will be mad if you say no. Actually you leave the door open for someone who will come through in the long run.

Last but not least be yourself!
This is more from a personal stance, than a professional one. This was something I struggled with; trying to fit round molds that sometimes we’re impossible to squeeze into as a square peg. Be yourself and find your own style. Personal happiness effects professional growth.